Toggle "Already top-3" on any row you're already ranking for in the 5-mile zone — those will be excluded from the incremental totals. Edit volumes and $/visit to match your real numbers.
All numbers below exclude keywords where you're already ranking top 3 — this is purely the lift you'd gain.
Community Plan · 5 mi
City Plan · 10 mi
New customers / month
0
0
Gross revenue / month
$0
$0
Annualized revenue
$0
$0
Recommended monthly retainer
$0
$0
ROI multiple
0×
0×
Days of new revenue to cover our fee
— days
— days
The real ROI is repeat customers and gunsmithing relationships.
The numbers above count first-visit ticket only. That's not how a gun store actually makes money over time — it's how you acquire the customers who then come back for ammo, accessories, repairs, and their next firearm. Here's what the math looks like once you factor in real customer behavior:
One regular ammo buyer
monthly trips
$60–80 per ammo run × 12 months = $720–960/year from a single customer. Range shooters and trainers come back every 4–6 weeks. CA's ammo background-check requirement makes them YOUR customer — not Amazon's.
One new firearm buyer
year-one wallet
$800 firearm + holster + cleaning kit + first cases of ammo + accessories = $1,200–1,800 in the first year, then they come back annually for the next gun. Average gun owner has 3–5 firearms.
One gunsmithing relationship
ongoing service
$150 per gunsmith job × 3 visits/year = $450/year per regular. Customers who trust your gunsmith bring every gun they own — and recommend you to their range friends.
The calculator above is the floor — first transaction only. The real economics of a gun shop are repeat ammo runs, accessory upsells, and gunsmithing as a recurring service relationship. Every new top-3 customer is the start of a 5–10 year customer relationship, not a one-time sale.
Where these numbers come from
Map-pack top-3 click-through rate (26%): BrightLocal Local Consumer Search Behavior Study 2024 + Whitespark Local Search Ranking Factors. Top map-pack position alone gets ~17% of clicks, positions 2 and 3 get ~5% and ~4%.
Search-to-visit conversion (10%): Retail + FFL benchmarks. Gun store conversion runs high (8–15%) because California requires in-person FFL transfer for every firearm purchase and Department of Justice ammo background check at point of sale — searchers can't buy online and ship to home, so "gun store near me" is high local intent. A clicker is usually a driver.
5-mile vs 10-mile reach (1× vs 1.9×): Calculated from your location at 10029 Lampson Ave, central Garden Grove (92840). 5-mile radius (~600K residents): all of Garden Grove, most of Westminster and Stanton, eastern HB, parts of Santa Ana, Anaheim south, Fountain Valley. Fully inland — no ocean to subtract. 10-mile radius (~2.0M residents): all of Garden Grove, Westminster, Stanton, Cypress, Fountain Valley; all of HB, Costa Mesa, Newport Beach, Anaheim, Santa Ana; most of Long Beach (south OC's largest city); parts of Tustin, Orange, Irvine, Fullerton, Buena Park, Lakewood, Cerritos. ~10% ocean. Raw ratio ≈ 3.3×; de-rated to 1.9× because Google Maps weights proximity heavily.
Per-visit revenue is first-transaction only and intentionally conservative. Tickets vary widely by keyword intent: broad gun store searches ($200 — mix of ammo, accessories, browsing), gunsmithing ($150 average job), ammo ($60 typical purchase), gun parts/accessories ($100), handguns for sale ($600 — CA roster-compliant avg), guns for sale generic ($800 — mix of long guns + handguns), AR-15 ($1,200 — CA-compliant featureless or fixed-mag build avg). Catering / packages / membership / range time not included. Repeat business is where the real economics live — see the callout above.
Retainer percentage (10%): Local SEO retainer industry norm runs 8–15% of incremental MRR (Search Engine Journal, LocalIQ).
Every input on this page is editable — swap in your own real numbers and the totals will recalculate live.